Playmark's licensing platform starts with an enterprise grade content management system that catalogs a licensor's complete library of rights and digital assets--from name and likeness rights to images and 3-D models.
Prospective licensees can now shop online and mix and match who or what they would like to use in a licensed product--as easy as e-commerce.
Playmark's simple online application process lets users present their product idea, choose payment terms, and enter their business information. Users then agree to a license agreement from the licensor which is customized with the unique bundle of rights and assets they added to their shopping cart.
Playmark shortens the time to close a new licensing deal from months to weeks saving valuable time and money for both the licensor and licensee.
At any point in the licensing process, users can upload images of product designs for direct feedback and approvals from the licensor. Licensors can easily manage hundreds of licensees and unlimited product designs, which would be a nightmare in email.
Playmark enables threaded conversations so licensors can help users stay aligned to brand and licensing guidelines.
Playmark's end-to-end licensing platform handles the sophistication of multi-party licensing in single transaction with royalty tracking and remittance to all parties.
Playmark makes it easy for licensees to pay royalties online in minutes by credit card or direct deposit and sends an automated reminder email for monthly or quarterly payment schedules.